This is true for any company with a product that they are selling. How a company shoots their products impacts how customers perceive the product.
The more social media we see, the less we notice it. We have labeled it. We have put it all into patterns. Successful video ads break those patterns. They interrupt the filing process going on in our heads.
I learned a lot on my first freelance job. Through mistakes and repetition, the list below highlights 25 things that I needed to remember when setting up for this first job.