Good Videography Rule #1: All Shots Must Add

In videography, every shot is a sentence. Every shot is a line. Every shot must add to the video’s narrative direction. Any shot that does not add takes the viewer away from the video’s message.

How to Keep People Watching Your Social Media Video Ads

The more social media we see, the less we notice it. We have labeled it. We have put it all into patterns. Successful video ads break those patterns. They interrupt the filing process going on in our heads.