Informing viewers about the values and plans of a state representative is not always easy on a social network. People are engaged in other activities on Facebook or Instagram. Their attention is elsewhere. In dealing with an economy of attention on social media, videos must be interesting. Clear. Concise. Any fraction of a second that does hold a viewer’s interest means a lost viewer. With this campaign video for the Amanda Webster New for 62 Campaign, the video is made to be short, the content to be concise, and the movement throughout it to be constant.