How to Keep People Watching Your Social Media Video Ads

You have seen this before. You are at work, your phone is up, Facebook is open, and you are scrolling through your feed. This scrolling movement is not smooth. You are like a sad-somebody with a poison ivy rash in all the worst places stumbling through a CVS first aid aisle. You just cannot not stop from watching at least one video, from reaching your arms out and scooping all of the “videos” off the shelves. Your thumbs, fingers, whatever appendage that you are using, generally move in the same way that your eyes move. Jerkily. In saccades.

How to Keep People Watching Your Social Media Video Ads

25 Rules and Tips to Follow on Your First Freelance Video Shoot

Lights. Without them, videographers are at the mercy of the sun. That is why one week prior to my first shoot for my first freelance client outside of college I drove 2 hours to Trumbull to pick up a Dracast Pro 1K LED from a friend. I had no idea what the lighting conditions would be like at the client’s location, and this single light would have saved me when shooting the interviews.

25 Rules and Tips to Follow on Your First Freelance Video Shoot

Have you defined your line?

You’re never lost when you have a line to follow. Just look at your feet and take notice of the red ribbon trailing out ahead of you, over a street, underneath a car, onward as far as you can see. Just follow that and you’ll get to where you need to go.

Have you defined your line?