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Tech

Can the $60 IDX SL-F50 L-Series Battery Compete Against the $120 Sony NP-F970?

If in the market for Sony L-Series batteries, there are a half dozen brands from which to choose. Sony sells their premium NP-F970 for a premium price of $120 while Anton Bauer, GVM, and, of course, Watson* undercut that price with their own budget models. How they achieve the same capacity at a third the […]

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Tech Video Work

Product Videography with the Godox TT350

This is true for any company with a product that they are selling. How a company shoots their products impacts how customers perceive the product.

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Internet Social Media Tech Video Work

How to Keep People Watching Your Social Media Video Ads

The more social media we see, the less we notice it. We have labeled it. We have put it all into patterns. Successful video ads break those patterns. They interrupt the filing process going on in our heads.

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Tech

What Do You Do When You Have G.A.S. (Gear Acquisition Syndrome)?

The quality of what we shoot is not determined entirely by the quality of the equipment, just as the quality of a film is not determined entirely by the budget of the special effects department.