If in the market for Sony L-Series batteries, there are a half dozen brands from which to choose. Sony sells their premium NP-F970 for a premium price of $120 while Anton Bauer, GVM, and, of course, Watson* undercut that price with their own budget models. How they achieve the same capacity at a third the […]
This is true for any company with a product that they are selling. How a company shoots their products impacts how customers perceive the product.
The more social media we see, the less we notice it. We have labeled it. We have put it all into patterns. Successful video ads break those patterns. They interrupt the filing process going on in our heads.
The quality of what we shoot is not determined entirely by the quality of the equipment, just as the quality of a film is not determined entirely by the budget of the special effects department.