How to Keep People Watching Your Social Media Video Ads

You have seen this before. You are at work, your phone is up, Facebook is open, and you are scrolling through your feed. This scrolling movement is not smooth. You are like a sad-somebody with a poison ivy rash in all the worst places stumbling through a CVS first aid aisle. You just cannot not stop from watching at least one video, from reaching your arms out and scooping all of the “videos” off the shelves. Your thumbs, fingers, whatever appendage that you are using, generally move in the same way that your eyes move. Jerkily. In saccades.

How to Keep People Watching Your Social Media Video Ads