In videography, every shot is a sentence. Every shot is a line. Every shot must add to the video’s narrative direction. Any shot that does not add takes the viewer away from the video’s message.
The more social media we see, the less we notice it. We have labeled it. We have put it all into patterns. Successful video ads break those patterns. They interrupt the filing process going on in our heads.
In our individualized news streams, where “truth” can differ from another’s version of truth, we might only see one side of failure, of “fake news,” in the opposing truth. This one-sidedness threatens the future of journalism.